More About This Tunic

Premadaya's clothing is made in the region of Pushkar at a small factory that employs 6 to 8 village residents under Fair Trade conditions.

Hand block printing is a meticulous process involving hand-dipping carved wood blocks in bowls of pigment dyes and imprinting them on the kurta fabric. This is a modern twist on an age-old process — the block printing concept dates back hundreds and perhaps thousands of years. The result is a beautiful tapestry of color and design. The pigment inks are contemporary, permanent, and machine-washable — great for the modern person. Our fabrics are printed by the Ragwir family, who live near Pushkar, in Rajastahn, India.

To learn more about the production of our block print tunics in India, see this image gallery »